The history of the Ginori Manufactory began in Doccia, just a stone's throw away from Florence. Inspired by his passion for white gold, Marquis Carlo Andrea Ginori started a porcelain factory which was destined to become a worldwide icon of style. Today, the tradition of the Florentine maison is the same as it has always been, turning porcelain into pure beauty.
Tradition and manufacturing excellence intertwine with timeless beauty.
The name Richard Ginori 1735 refers to the eighteenth-century origins of the company, when the Marquis Carlo Andrea Ginori launches the future Manifattura di Doccia in Doccia, in the villa of the family estate.
The eighteenth century is a key century for the development of porcelain in Europe, in this period the first manufactures are born, fed by new styles and international trends. At Doccia, Carlo Ginori takes the opportunity to give space to a creativity capable of synthesizing the elements of the ancient tradition with more modern influences. The Manufacture gives life to the art of making porcelain and Ginori becomes the international reference point for the creation of sculptures.
Ginori porcelain is the protagonist of the most exclusive residences.
In stately homes, palaces and courtyards, the precious porcelain of the Doccia Manufactory is synonymous with elegance and refinement. In the same historical period, the a stoia (woven matt) motif was created and, subsequently, the collections were enriched with luxurious gold decorations.
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