Founded in 1967, Elegant Baby is in its second generation of operation, led by the founder's son and first ever Elegant Baby model, Yates Hooper.

Our core values are ones of integrity, social responsibility, corporate stewardship, sustainability, and respect for those who craft as well as sell our products, and those precious little ones that become the proud owners of our luxury baby gifts. Our goal is to provide the very best in quality, design, and craftsmanship, all at an affordable price.

Elegant Baby is a family owned baby fashion & gift brand that effortlessly blends tradition and trend. For over fifty years, we have been creating luxury baby gifts & clothing that make a lasting impression. Apparel and knit baby blankets are styled with a vintage, heirloom look while offering durable craftsmanship for modern day function and wearability. Collections feature classic cotton cable knits to playful animal baby hats and jacquard blankets. From baby knit dolls to cardigans and pom pom baby hats, our devotion to the softest fabrics, high-quality design and a sophisticated aesthetic has made us a favorite among retailers as well as parents across the country.